AI-powered · Works all day · Live in 7 days

Your AI back office
for real estate.
Close more deals.

AI receptionist, email automation, CRM updates, and listing enrichment — built for land wholesalers and brokerages ready to scale without adding headcount.

100%
Call coverage
7 days
To go live
$300
Starting / month
softmark-ai · live assist
14:23 ── INBOUND CALL +1 (212) 555-0194 Matched → Hamilton Co. 12.5ac listing Rep: Harry · Assist mode active 14:23 ── AI RECEPTIONIST answered Gathered: name, budget, timeline 14:26 ── SMS SENT → +1 (212) 555-0194 "Hi Mike — got your inquiry on the Hamilton Co. property. When's good for a quick 15-min call?" 14:29 ── REPLY "Tomorrow 10am works" Calendar link sent · Meeting booked Salesforce lead created · Stage: New Harry closes deals. AI handles the rest.
4 yrs
Land industry experience
24/7
AI working for your team
7 days
Average setup time
$0
Extra staff needed
1 deal
Covers months of cost
What we do

Everything your sales team
needs to close more deals

📞
AI receptionist
Answers every call all day. Qualifies leads, captures info, and books meetings — so your reps only talk to ready buyers.
✉️
Email + CRM automation
Every email gets a draft reply. Every lead gets a Salesforce record. Zero manual admin for your team.
🏡
Listing pipeline
Give us an address. We generate the full listing with description and AI images, ready to publish instantly.
What clients say

Results from the field.

We were losing 3–4 leads a week to voicemail. Within two weeks of going live we booked 6 calls we'd have missed. One closed for $34k.
JR
James R.
Land wholesaler · Delaware County, NY
The email drafting saves me two hours a day. Everything's written when I open Gmail. I review and hit send. It sounds exactly like me.
SK
Sandra K.
Broker · Greene County, NY
Built by someone who actually does land deals. It gets the context right. That's the big difference from every other AI tool I've tried.
MT
Marcus T.
Land investor · Salem County, NJ

Ready to stop losing leads
to voicemail?

$999 setup · From $300/month · Live in 7 business days

Who it's for

Built for operators
doing the real work.

Lean teams. High deal volume. No time to babysit an inbox or miss another call. If that's you — this was made for you.

🏚
Land wholesalers
4 years in this business. We know the grind — cold calls, data pulls, missed inbounds at 9pm. We automate the follow-through so you focus on closing deals.
Leads calling after hours and hitting voicemail
Hours lost on manual CRM data entry
Email inbox that never reaches zero
Listings that take hours to write up
🏡
Residential brokerages
5–25 agent shops with no dedicated admin. Your agents are doing deals and drowning in admin at the same time. Give them an AI teammate instead.
Agents spending 2hrs/day writing emails
No one answering the main line after 6pm
Pipeline visibility lives in a spreadsheet
Leads going cold between first contact and follow-up
🏗
Property management
Tenant calls, maintenance requests, lease renewals — your team is stretched. AI handles the routine so your people handle the complex, high-value work.
Repetitive tenant inquiries eating up staff hours
Slow response times hurting tenant retention
No system to track and route incoming requests
Owner reports taking hours to compile
Buying signals

Signs a firm is ready to buy

Hiring a receptionist
Job board signal — they know they have a problem, AI is the smarter solution.
Slow call response time
Google reviews mentioning slow callbacks or unanswered calls.
High listings, small team
MLS data showing volume that outpaces their headcount.
No CRM visible
Companies still running deals from a spreadsheet or their head.
Active on LinkedIn/Apollo
Companies actively searching for business solutions are warm targets.
Growing deal volume
Recent transaction history showing growth — they need infrastructure.

Sound like your business?

Let's walk through exactly what we'd build for you.

How it works

Live in 7 days.
Zero technical work
on your end.

We handle the entire setup. You give us access, we build and configure everything, and you go live within the first week. Here's exactly how it goes.

01
Discovery call — 30 minutes
We walk through your current setup together. Phone system, CRM, email provider, active listings, how your sales team works, and what's breaking down. This shapes everything we build.
Phone system audit CRM review Listing inventory Sales workflow map
02
We build your system — days 1–5
You pay the setup fee and grant us access. We configure the AI receptionist on your main company number, connect your email inbox, integrate with Salesforce, and load your active listings into the system. We train the AI on your properties, your tone, and your sales process.
AI receptionist configured Gmail connected Salesforce integrated Listings loaded
03
Live demo — day 6
We run a complete test with your actual phone number and real listings before anything goes live. You call the AI receptionist yourself. You see an email draft get created. You see a lead appear in Salesforce. Nothing flips live until you're satisfied.
Live call test Email draft review CRM record check Your approval required
04
Go live — day 7
You flip the switch. Every inbound call gets answered and qualified. Every email gets a draft response. Every lead from your website creates a Salesforce record and triggers an AI acknowledgement SMS. Your sales team focuses on closing — the AI handles everything else.
100% call coverage Inbox under control CRM auto-updating Sales team unblocked
What you provide
We need access.
You keep control.
Everything we connect is read/write access that you can revoke at any time. We never store your credentials beyond what's needed to run the automation.
OpenPhone account access (or we help you set it up)
Gmail / Google Workspace access for main inbox
Salesforce credentials (sandbox recommended for setup)
Your active listing details (address, price, acreage)
Calendly or Cal.com link for meeting booking
Website contact form access for the lead hook

7 days from now,
your AI is live.

Setup fee: $999 · Monthly from $300 · 3-month minimum

Features

Six systems.
One retainer.

Every module works independently and as part of the system. Each one removes a specific job from your team's plate — permanently.

Module 01
AI receptionist
Answers every inbound call throughout the entire business day. Not just after hours — all day, every call. Qualifies the lead, captures their details, and books a slot in your rep's calendar. Your sales team only picks up pre-qualified, ready-to-talk buyers.
Active all day — assists sales team in real time
Trained on your specific listings and pricing
Qualifies buyer: budget, timeline, intent
Books calendar slot automatically
Call summary pushed to CRM after every call
Module 02
Email inbox automation
Every real inbound email gets a draft reply written by AI — ready to review and send in one click. The AI filters out newsletters and spam, understands the context of each email, and writes a reply that sounds like you wrote it personally.
Processes your main company inbox
Filters spam, newsletters, auto-replies
Saves draft to Gmail labelled "AI-Drafted"
Context-aware — knows your listings and tone
You review and send — nothing auto-sends
Module 03
CRM automation
Every lead — from a call, email, or website form — gets a Salesforce record created automatically. The lead stage updates as the AI interacts with them. Your pipeline stays current with zero manual entry.
Native Salesforce integration
Lead created on every inbound inquiry
Stage updated from AI receptionist notes
Full audit trail on every contact
Sales rep briefed before every meeting
Module 04
Lead-to-calendar pipeline
Website inquiry form submission triggers the full sequence: Salesforce lead created → AI sends personalised SMS → detects their reply → sends calendar link → meeting booked. No human in the loop from inquiry to booked call.
Hooks into your website contact form
Personalised SMS based on which listing they inquired about
Detects time preference from reply
Calendly / Cal.com integration
Rep receives a briefed, pre-booked call
Module 05
Listing enrichment + AI images
Give us an address, price, and acreage. We generate the full listing: MLS-ready property description, key features, zoning summary, and AI-generated images of the lot. Ready to publish immediately.
Full property description generated
Key features and zoning highlighted
AI-generated listing images per property
Optimised for your website and marketplaces
Publish-ready in minutes, not hours
Module 06
Lead follow-up sequences
Leads that don't respond get a smart 3-touch follow-up sequence via email and SMS — timed intelligently, personalised to their specific inquiry, and stops automatically the moment they reply.
3-touch email + SMS sequence per lead
Personalised to the specific property inquiry
Stops the moment they respond
Every touch logged to Salesforce
No leads go cold by accident again
Important to know
Designed for your main company inbox and main phone line
Our system operates on your central business number and primary email inbox — the lines your company runs on. This keeps the setup clean, the AI context focused, and the system reliable. Per-agent inbox automation and per-agent phone numbers are a more complex architecture we're developing. If you have specific multi-agent requirements, let's discuss on a discovery call.

All six modules.
One setup. One monthly fee.

Full Stack plan includes everything above.

Pricing

Simple pricing.
No surprises.

Two plans. One setup fee. Cancel after 3 months if you're not seeing results — but you will be.

Starter
Your AI receptionist answering calls and booking meetings all day. Your sales team only talks to qualified, ready-to-close leads.
$300 / month
One-time setup: $999 · 3-month minimum · then month-to-month
AI receptionist on main company number
Active all day — not just after hours
Qualifies leads + captures key info
Books meetings in your sales calendar
Call summary after every conversation
Email inbox automation
Salesforce CRM connector
Lead follow-up sequences
Listing enrichment + AI images
Website lead hook pipeline
Best value — full system
Full stack
The complete AI back office. Every module. Your main phone line, your main inbox, your CRM, your listings — all automated.
$700 / month
One-time setup: $999 · Everything configured · Live in 7 days
AI receptionist on main company number
Active all day — assists sales team live
Qualifies leads + captures key info
Books meetings in your sales calendar
Main email inbox automation + AI drafts
Salesforce CRM connector + pipeline updates
Lead follow-up sequences (email + SMS)
Listing enrichment + AI-generated images
Website lead hook → SF → SMS → calendar

Both plans cover your main company phone number and main email inbox. Every plan includes full onboarding, system configuration, and a dedicated point of contact throughout setup. Questions? Talk to us.

Plan comparison
FeatureStarter · $300/moFull Stack · $700/mo
AI receptionist (main number)
Works all day, every day
Lead qualification + booking
Call summary to rep
Email inbox automation
Salesforce CRM connector
Lead follow-up sequences
Listing enrichment + AI images
Website lead hook pipeline
Setup fee$999$999
Minimum term3 months3 months

$999 setup. Done in 7 days.

Book a call and we'll recommend the right plan for your operation.

FAQ

Common
questions.

Everything you want to know before booking a call. If it's not here, just ask us directly.

Jump to topic
Getting started
The AI receptionist
Email & CRM
Pricing & contracts
Still have questions?
Book a 30-min call and we'll answer everything specific to your operation.

Not at all. We handle the entire setup — connecting your phone system, configuring the AI, integrating with your CRM and email. You give us access and we do the rest. The only things you'll do day-to-day are review email drafts and take the calls that are already booked for you.

We primarily work with OpenPhone, which most of our clients use. It's $15/month per user and we can help you set it up if you're not on it yet. If you're on a different system, mention it on the discovery call and we'll confirm compatibility.

The AI receptionist introduces itself as a virtual assistant for your company — it doesn't pretend to be a human. In practice, most leads don't care as long as their question gets answered and someone follows up quickly. Email drafts are written in your voice and reviewed by you before sending, so those go out as fully human-authored.

All day. That's one of the key things that sets our system apart — it's not just an after-hours voicemail replacement. The AI receptionist works alongside your sales team throughout the entire business day, handling incoming calls, qualifying leads, and booking meetings so your reps stay focused on closing rather than answering phones.

7 business days from the time you pay the setup fee and grant access. Days 1–5 is configuration and training. Day 6 is a live demo with your actual numbers and listings. Day 7 you're live.

Salesforce is our primary CRM integration. If you're not on Salesforce, let us know on the discovery call and we'll discuss what's available. The lead-to-CRM automation is one of the highest-value parts of the system so we want to make sure it's configured correctly for your setup.

The current system operates on your main company phone number and primary email inbox — the central lines your business runs on. The AI routes and books calls to the appropriate sales rep based on listing assignment and availability. Per-agent individual inboxes and phone lines require a different architecture that we're actively developing — if that's a priority for you, let's discuss it on the discovery call.

The AI receptionist calls and SMS messages send automatically — that's the whole point. Email replies do not auto-send; they're saved as drafts in Gmail labelled "AI-Drafted" for you to review and send yourself. You stay in control of all outbound email.

Yes — after 3 months you're month-to-month and can cancel with 30 days notice. The minimum exists because it takes about 60 days to see the full value of the system. We want you to give it a fair run before deciding.

We revoke all access to your systems immediately on cancellation. Any data we store (call logs, lead records, configuration files) is deleted within 14 days of your request. Your Salesforce, Gmail, and OpenPhone accounts are fully yours — we never export or retain your business data.

Ready to get started?

30-minute discovery call. No pressure, no pitch deck.

Book a demo

Let's build your
AI back office.

30-minute call. We'll walk through your current setup, show you the system live, and tell you exactly what we'd build for you. No pressure.

What to expect

On the call

📞
We call you from the AI receptionist
You experience exactly what your leads will hear — before you commit to anything.
🗺
We map your current setup
Phone system, CRM, email, listings — 10 minutes of questions to understand what you're working with.
🔧
We show you exactly what we'd build
Not a generic demo — a walkthrough of your specific system with your listings.
💰
We recommend the right plan
Starter at $300/mo or Full Stack at $700/mo — based on what actually makes sense for your operation.
Email harry@softmarksolutions.com
Response Within 4 business hours
Setup $999 one-time · from $300/month
Live 7 business days after kickoff
Request your demo

We reply within 4 business hours. No spam, ever.

Got it — we'll be in touch within 4 hours to confirm your demo time.

In the meantime, feel free to email us directly at harry@softmarksolutions.com